SPOTLIGHT: Licensing & Branding focuses the marketing power
of an artist’s consumer awareness to draw attention
and acceptance by the public to a product or service
by association with the artist’s name, music, endorsement
or fan base. Revenue for the artist – More sales
for the corporate partner.
EXAMPLES:
Utilized
Mick Fleetwood's strong brand awareness to create
and bring to market Mick Fleetwood Private Cellar
wines. CLICK
HERE
Negotiated
and contracted with Cambridge SoundWorks to redesign
stereo system branded for Mick Fleetwood according
to his specifications of performance and design, resulting
in the Mick Fleetwood Model 12. CLICK
HERE
Licensed
Final Editions of Salvador Dali Lithographs with
Mick Fleetwood Endorsement. CLICK
HERE
Created marketing partnership with California Avocado
Growers Association with Todd Smallwood’s
“Something Big” album
Marketing,
branding and licensing for all artists on Gemini Sun
Records label
Signed
ILONA EUROPA to PINK Energy Drink for High Energy
Music – High Energy Drink campaign
Designed
and implemented first Global radio and club DJ Record
Release Party for ILONA EUROPA resulting in Billboard
Global Dance Traxx charting single CLICK
HERE
Concept
design and creation of private label branded consumer
CDs for Coldwater Creek store, catalogue and e-commerce
Concept,
creation to market execution, for alternative lifestyle
video, DVD and audio titles for Worldwide Success
Records
THE
BIG PICTURE:
Sabre Entertainment uniquely supports artists through
merchandising, marketing, corporate ties, new media,
press and licensing projects, setting us apart from
traditional management firms. The firm is recognized
as expert in music industry marketing, licensing &
branding. The Music industry regularly features Sabre
Entertainment president Jonathan Todd as a keynote
speaker addressing the “movers
and shakers” at the most prestigious international
conferences including NAMM, Pollstar’s CIC and
the Global Media Summit. Projects include star endorsement
on products, commercials, corporate endorsements and
product placement. Sabre Entertainment designed, created
and implemented the e-commerce world allowing concertgoers
for the 2003/2004 Fleetwood Mac world tour the first
opportunity in the bands history for fans to acquire
advance concert tickets through a dedicated fan-club
and global internet selling system.
Mick
Fleetwood
In
the "Superstar" category. Sabre Entertainment
is retained to provide the marketing, licensing and
branding for Mick Fleetwood (co-founder of Fleetwood
Mac). Sabre Entertainment handles concept, sourcing,
pairing and negotiations for the creation of the new
Mick Fleetwood products, endorsements and entire businesses.
In many cases Sabre Entertainment manages the businesses.
The
highly selective projects which are endorsed by Mick
through Sabre Entertainment reflect his extremely
refined tastes and sensibilities in the arenas of
the arts, audiophile equipment and cuisine. Among
many projects, Mick endorses the Cambridge Soundworks
Mick Fleetwood Model 12 Sound-system, supports the
arts through endorsement of the Final Editions of
Salvador Dali with generous contributions to the National
Endowment for the Arts and commissioned Sabre Entertainment
to work with him resulting in the design and development
ofan exclusive wine line bearing his name - Mick Fleetwood
Private Cellar(tm). In its fourth year, Mick Fleetwood
Private Cellar has produced 17 wines, elevenof which
have sold out completely. Mick has agreed to appear
live at selected Costco stores to celebate Costco's
invitation to be carried there. See www.MickFleetwoodPrivateCellar.com
for current vintages and appearances. Sabre Entertainment
president, Jonathan Todd, oversees and directs all
Fleetwood Marketing, licensing and branding programs.
For finance and licensing issues surrounding the release
of his latest record, The Mick Fleetwood Band: Something
Big, Mick selected Jonathan Todd as his co-executive
producer.
Jonathan
Todd/Sabre Entertainment manages Mick Fleetwood's
licensing, branding, e-commerce and imaging. Sabre
Entertainment also handles Mick's public speaking
work regarding creativity and building and maintaining
a brand. Sabre Entertainment acts as co-manager for
the Mick Fleetwood Band and Mick Fleetwood's Island
Rumours with Carl Stubner of Sanctuary Artist Management
Group.
With
over 250,000 track downloads and CD’s (single
cuts and albums) sold in 2006, ILONA EUROPA is a stellar
example of a consumer friendly artist with great corporate
and branding ties.
The
ILONA EUROPA style list includes Pop, Dance and Film
Score work.
The
world’s largest online
poker firm, PartyPoker.com, licensed tens of thousands
of full length CD’s through Sabre Entertainment
to promote poker in nightclubs across the USA.
SONY
Selected ILONA EUROPA as their only Female Sample
Library for composers of film, TV and commercial music.
Sabre Entertainment successfully targets vertical
niche consumer groups to support corporations seeking
new and larger audiences, through the music and endorsement
of ILONA EUROPA.
“movers
and shakers” at the most prestigious international
conferences including NAMM, Pollstar’s CIC and
the Global Media Summit. Projects include star endorsement
on products, commercials, corporate endorsements and
product placement. Sabre Entertainment designed, created
and implemented the e-commerce world allowing concertgoers
for the 2003/2004 Fleetwood Mac world tour the first
opportunity in the bands history for fans to acquire
advance concert tickets through a dedicated fan-club
and global internet selling system. 
In
the "Superstar" category. Sabre Entertainment
is retained to provide the marketing, licensing and
branding for Mick Fleetwood (co-founder of Fleetwood
Mac). Sabre Entertainment handles concept, sourcing,
pairing and negotiations for the creation of the new
Mick Fleetwood products, endorsements and entire businesses.
In many cases Sabre Entertainment manages the businesses.
With
over 250,000 track downloads and CD’s (single
cuts and albums) sold in 2006, ILONA EUROPA is a stellar
example of a consumer friendly artist with great corporate
and branding ties. 
